Competitor intelligence practice
Know Your Competition Before They Know You.
Evidence-based competitor intelligence revealing how your rivals position, price, market and compete — so you can see where they are strongest, where they are exposed and where your opportunities sit.
Fixed fee from A$299. No subscription. Speak with the practice
Outcome
What you will understand
Each dossier is built to answer commercial questions, not to summarise websites. Every finding is attributed to the evidence behind it.
Positioning
How each competitor frames its offer, who it targets, and the promises it makes to win the decision.
Pricing
Published pricing, tier structures, inclusions, and where value is anchored across the set.
Customer sentiment
Recurring themes in public review commentary — consistent praise and consistent complaint.
Digital visibility
Search presence, content themes and the topics driving discovery in the category.
Competitive strength
Where rivals are genuinely strong, and where strength is claimed rather than demonstrated.
Market opportunity
Underserved segments and positioning space no competitor currently occupies.
Process
How it works
Five defined steps. No accounts, no sales calls, no ongoing commitments.
- 01
Select
Choose Essential, Comprehensive or Executive, according to how many competitors are in scope.
- 02
Pay
Complete secure cryptocurrency checkout. No customer account is created.
- 03
Access
Receive a private, single-use research access code linked to your order.
- 04
Brief
Submit competitor names, domains and the commercial questions you want answered.
- 05
Receive
Receive your completed PDF intelligence dossier by email.
Deliverable
See the finished intelligence
The pages below are fictional demonstrations created to show structure and typography. They contain no real company, client or market data.
Cover
Engagement, scope and confidentiality marking.
Executive summary
Material findings on one page.
Competitor profile
One structured profile per competitor.
Pricing analysis
Published pricing, side by side.
Benchmarking matrix
Comparative strength in one frame.
Recommendations
Ranked, evidence-linked priorities.
Engagements
Fixed-fee intelligence. Defined scope.
Choose the depth of coverage your decision requires. Every engagement is a one-off commission delivered as a single PDF dossier.
Standards
Evidence first, always
We research what can be observed, verified and cited. Where something cannot be established from legitimate sources, the dossier says so rather than filling the gap.
Public and licensed sources only
Company materials, published pricing, public filings, review platforms, search data and licensed research tools.
Findings classified by confidence
Verified, single-source, inference and unknown are labelled distinctly, so you know how much weight each finding carries.
Confidential by construction
Your engagement, your brief and your dossier are treated as confidential. We do not disclose who commissioned research.
Payment and privacy
A privacy-conscious way to commission research
Cryptocurrency payments are available for clients who prefer a privacy-conscious payment method. We minimise the information required to commission research. Payment providers may still apply transaction screening or request information where required by their own compliance procedures.
No customer account is created. Your research brief is held separately from your order record and is not published, resold or shared.
Commission your competitor intelligence report.
Fixed fee. Defined scope. Delivered as a formatted PDF dossier prepared for decision-makers.